Although Blockbuster's decision to raise rental prices was expected to redound to the benefit of rival online renter NetFlix, the move apparently resulted in lifting it into the black. The struggling video rental company on Thursday reported first-quarter revenue of $45.4 million versus a loss of $49 million for the comparable quarter a year ago. The company also was helped by cutting its advertising expenditures and closing 412 unprofitable or marginally profitable outlets.
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